Rocket Science Design
Rocket Science Design is a collaborative project created for Professional Preparation, the capstone course for Visual Communication majors at the University of Texas at Arlington. Tasked with imagining an agency and developing its brand essence, my group partner and I created Rocket Science Design, a multi-disciplinary design firm. Using the metaphor of launching a mission, Rocket Science Design would act as a launch pad for clients and their businesses. Imagery for Rocket Science Design includes well-known scientists as well as photos from the space program. We wanted the campaign to show that hard work in research yields success in the frontier.
My responsibilities on this project included art direction, logo design, illustration, creation of all print deliverables, logo animation, and the client kit.
My responsibilities on this project included art direction, logo design, illustration, creation of all print deliverables, logo animation, and the client kit.
This project won Best Student Brand Campaign and a Gold ADDY at the Fort Worth ADDYs. At the district level, Rocket Science Design won another Gold ADDY and qualified for the National Competition.
